On one hand you have the product:
- cocker based pump
- "nice" regulator
- "nice" on/off
- "nice" barrel
- clamping feedneck
- "nice" body
That is produced by Kee:
- huge (relatively speaking) customer base
- huge distribution network
- large manufacturing capability
On the other hand the way I see it you have CCM markers:
- Generally high end "semi-custom"
- Proven design and product
- Current representation of High end pumps
- small (here again relatively) but solid customer base
- tiny distribution network
- small manufacturing capability
- CCI with the Phantom and the not yet released Revolution.
- Bob long with his not yet released pump.
- Empires Trracer.
- snipers with kits.
So those are the factors i find important, here is my train of thought:
Based on the pictures, this product screams "quality"; nowadays quality is most seen in the details and this pump sure has them.
But Quality also brings about that annoying factor, Price.
To choose the 450-600+ bracket I think would be unwise, that would but them DIRECTLY at conflict with CCM products. The reason i find this would be a bad thing for the product is that the fact that Pump isn't Semi, most beginners want a gun with some firepower, not one you have to cock to shoot; i would be tempted to say that the pump crowd is slightly more "refined", if you're willing to spend 500+ on a pump most likely you've heard of CCM (which lessens empires advantage due to customer base and distribution network) and of their fabulous customer service.
So would someone looking to get a high end pump buy a factory gun or a semi custom gun for the same price which is just as good if not better?
Same problem if the Empire pump is in the 380-450$ area, i find a pump purchaser would be willing to save up the extra to get a CCM (as on top of that, the lower price of the EP reduces the "novelty" factor which can play a lot).
Then again, if Empire lowballs CCM by putting their pump in the 250-300$ area, this could be a hard blow to CCM; this option allows Empire to take full advantage of one of their major pros, their manufacturing capability; this capability generally means lower manufacturing cost and thus a cheaper product to manufacture in large numbers.
By doing so Empire could take a good part of the market (however small it might be) and with a good commercial campaign maybe expand that market.
And of course the <250$ bracket seems to me out of the question due to the apparent quality of the product and the noticeable closeness to another product not too far from the same market, the empire Trracer.
The opinion my friend with which i had this conversation was more along the lines that the distribution network that empire benifits from is huge and may very well choke out CCM in certain parts of the market, be it here in Europe or over in the US, what ever the price bracket (and thus the bracket would be high, in the 550$+)
So that in a nutshell is my general thought, tried to shorten it down as much as possible to make it bearable, thanks for reading and all inputs =)